Uriel
CEO / Founder
A self-taught entrepreneur for more than ten years, Uriel has founded and led several projects and companies in very different worlds, including sport and the automotive industry. This path gave him a very concrete understanding of entrepreneurship, launching projects, management, brand building and execution.
Sport also holds an important place in his personal journey. Trained in several disciplines, including Muay Thai, CrossFit and weight training, he has also owned and run two gyms. More than a professional world, sport instilled in him a culture of discipline, consistency, high standards and resilience, which runs through the way he builds companies today.
As the originator of ODASTRA, Uriel carries the overall vision of the project and leads its development. He conceives ODASTRA as a coherent whole: a product, an experience, a brand, a business model and an international ambition.
To bring ODASTRA to life, Uriel chose to build a human-sized team that brings the project’s essential skills together in-house:
- Clinical and methodological expertise, carried by Yannick, a clinical psychologist and addiction specialist with more than 30 years of experience, who brings to ODASTRA the full depth of his professional career and his understanding of people.
- Technology development and the coding of the app, fully integrated into the team, to keep direct control over the product, how it evolves and the user experience.
- Marketing strategy, art direction, customer experience and brand positioning, also run in-house to ensure strong consistency between ODASTRA’s identity, its product and the way it is presented to the public.
This organization lets ODASTRA directly control its key skills, its product, its technology, its brand identity and its development, while keeping strong consistency between the original vision and its execution.
As CEO and Founder, Uriel now oversees ODASTRA’s strategic vision, product, brand, business model, partnerships and development, in France and internationally.
His entrepreneurial philosophy rests on two pillars: resilience, and the conviction that what can be imagined can be built.
Today, ODASTRA goes far beyond a simple business venture. It has become a personal mission, driven by a vision: to create something that can truly transform people’s paths. This mission has a story, and that story is what gave birth to ODASTRA.